The Copy Crafter
Welcome to The Copy Crafter. Words are powerful; they can’t be overestimated. Every word has a meaning. They can whisper or rumble, snarl or flirt, magnetize or repel, lull or stimulate.
Clear expression of ideas is an indispensable asset in your work. Ideas, properly worded, stir the mind faster than others.
Crafting engaging messaging that is accessible to everyone and builds trust and loyalty.
Concept crafting thinks about the content needed from the ground up.
I’m a Conceptual copywriter. I look at the big picture of what you do and how you want to tell your story and move people to take action. You know your business, and what you do, and what you’re passionate about.
My skills with concept can turn your marketing and communication from drab to fab.
Copy Crafting
Craft (noun): “An art, trade, or occupation requiring great skill.”
Crafting (verb): “to make or manufacture with skill and careful attention to detail.”
Conceptual Copywriting
Are you at a loss on how to tell your brand story? Is your brand statement clear, unique, and true to who you are? Do you want people to say they can “hear you” when interacting with your website and marketing products?ย I look at your brand, mission, and vision to craft cohesive messaging for your target audience and ideal customer.ย I take real action leading to tangible results.
Digital Accessibility
Are your website and communications accessible to everyone? Is it important for your business to be inclusive? I craft communications with a mind to diversity, equity, and inclusion and remove barriers to access for potential customers with physical and cognitive disabilities.
Who are You?
Content Creation
Do you cringe at the thought of writing for your website, emails, and marketing products? Are your marketing materials mediocre and you don’t have the time or skills to write and get results? I craft copy for newsletters, blog posts, social media, sales letters, and website content.
You have ideas but can't put them into words
You're starting a business and need messaging and content for your website, marketing and communications
You need sales letters, emails, social media content, blog posts, or a bio and are overwhelmed...
You need a refresh to your branding copy and want to make sure your content, digital marketing, and communications are accessible to everyone.
โ๐ ๐๐ก๐ข๐ช ๐ช๐๐๐ง ๐ ๐ ๐๐๐ก, ๐ ๐๐จ๐ฆ๐ง ๐๐๐กโ๐ง ๐ฃ๐จ๐ง ๐๐ง ๐๐ก๐ง๐ข ๐ช๐ข๐ฅ๐๐ฆ!โย
Have you ever caught yourself saying this? I think we all have. What do you think about these?
โก โItโs all been said beforeโฆ.โ
โก โWhat if no one wants to buy what Iโm selling?โ
โก โWriting takes too long; I donโt have time for it.โ
โก โEverything I write sounds stupid.โ
โก โNothing about me or my business is that unique or interesting.โ
โก โWho do I think I am to say this?โ
โก โI donโt know how to write. Grammar. What the heck is that?โ
๐๐ฎ๐ฐ๐ต ๐๐ฒ๐ฎ๐ฟ, ๐๐ป๐ฐ๐น๐ฒ๐ฎ๐ฟ ๐บ๐ฒ๐๐๐ฎ๐ด๐ถ๐ป๐ด ๐ผ๐ฟ ๐บ๐ถ๐๐๐ป๐ฑ๐ฒ๐ฟ๐๐๐ฎ๐ป๐ฑ๐ถ๐ป๐ด๐ ๐ถ๐ป ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ฐ๐ผ๐บ๐บ๐๐ป๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐ ๐ฐ๐ผ๐๐ ๐ฐ๐ผ๐บ๐ฝ๐ฎ๐ป๐ถ๐ฒ๐ ๐๐ต๐ผ๐๐๐ฎ๐ป๐ฑ๐, ๐บ๐ฎ๐๐ฏ๐ฒ ๐บ๐ถ๐น๐น๐ถ๐ผ๐ป๐, ๐ผ๐ณ ๐ฑ๐ผ๐น๐น๐ฎ๐ฟ๐ ๐ถ๐ป ๐น๐ผ๐๐ ๐๐ฎ๐น๐ฒ๐ ๐ฎ๐ป๐ฑ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ๐. ๐ฒ๐ฒ๐ฒ
Let's Talk!
Services
Content Strategy
In business writing, the need for clarity is paramount. If your message goes over the head of the people you’re trying to reach, it is wasted time, effort, and money. I help you build an on-brand, on-message strategy for all your communication.
Copywriting
The words used in your business communication set the tone. Tone determines whether you attract and engage readers or repel them. I will weave and intertwine your story with your product crafting the fabric of captivating messaging.
Accessibility
Inclusive design enables and draws on the full range of human diversity. Inclusive products are an asset to your company culture. Usability focuses on the living experience and quality of a user. I offer accessibility assessment and content creation.
Linked in Profile Bios
How do you stand out among the millions of people on LinkedIn? What do you include and exclude in your profile? Don’t forget, LinkedIn is a search engine and an optimized profile using relevant keywords, a nice photo, and an interesting headline can also be indexed on Google. Most people have a hard time talking about themselves. I’ll craft a bio that will get noticed.
Hello!
Iโm Michele Cole
You have a story to tell; Iโm a ๐๐๐๐๐-๐๐๐๐๐๐. The words you use for your business set the tone for your customer communication. Tone determines whether you attract and engage readers or repel them. You must constantly be aware of your words. Clear communication gets peopleโs attention.
My sales background built my understanding of how to craft a great pitch.
I’m passionate and committed to helping businesses and organizations create inclusive and accessible internal and external communications and digital culture.
๐๐๐งโ๐ฆ ๐๐๐ง ๐๐ฅ๐๐๐ง๐ฌ ๐ง๐ข๐๐๐ง๐๐๐ฅ!
Email me here: [email protected] or message me via LinkedIn.
๐โ๐ฎ ๐ฏ๐ฐ๐ต ๐ซ๐ถ๐ด๐ต ๐ข ๐ค๐ฐ๐ฑ๐บ๐ธ๐ณ๐ช๐ต๐ฆ๐ณ, ๐โ๐ฎ ๐ข ๐๐๐๐ -๐๐๐๐๐๐๐. ๐ ๐๐๐๐๐ ๐ช๐ด ๐ข ๐ต๐ณ๐ข๐ฅ๐ช๐ต๐ช๐ฐ๐ฏ๐ข๐ญ ๐ด๐ฌ๐ช๐ญ๐ญ, ๐ฅ๐ฆ๐ท๐ฆ๐ญ๐ฐ๐ฑ๐ฆ๐ฅ ๐ฃ๐บ ๐ฅ๐ฆ๐ฅ๐ช๐ค๐ข๐ต๐ช๐ฐ๐ฏ, ๐ฑ๐ฆ๐ณ๐ง๐ฆ๐ค๐ต๐ช๐ฐ๐ฏ ๐ข๐ฏ๐ฅ ๐ต๐ฉ๐ณ๐ฐ๐ถ๐จ๐ฉ ๐ต๐ฉ๐ฆ ๐ฎ๐ข๐ด๐ต๐ฆ๐ณ๐บ ๐ฐ๐ง ๐ฅ๐ฆ๐ต๐ข๐ช๐ญ.
Why Work With a Copywriter?
Find your brand voice and capture your products and services in words. Get people to say “YES!”.
As your copywriter, I’ll save you time and let you concentrate on what you do best.
I’ll provide new perspectives and fresh content when you need it most.
I make sure your content is accessible to everyone. You’ll be able to reach a diverse audience and feel good about making people feel seen and heard.
Copywriters know how to drive traffic to your website and generate sales with captivating content.
You’ll attract the right customers. Good copy means more sales and a robust email list.ย
Never again put off what you’re meant to do because there’s a piece you don’t know how to write.
Have every communication you put out sound like you. Have a clear, distinct brand that matches your personality.
Do you know that LinkedIn has over 900 million users?!
Are you leveraging your LinkedIn account to reach new customers?
- Every second two people sign up for LinkedIn.
- Sponsored posts get the best results on LinkedIn.
- B2B leads are the highest on LinkedIn.
- There are more than 58.4 million companies listed on LinkedIn.
- 65 million decision-makers are on LinkedIn.
- A profile picture on LinkedIn increases your chance of being found by 7x.
Strategic Business Requires Strategic Content.
